There are neighborhoods in Tel Aviv that function primarily as addresses—places where people sleep before departing for the real business of their lives elsewhere in the city. And then there is Bavli. To those who live here, who have planted their roots in its tree-lined streets and raised their children in its schools, Bavli is not merely a neighborhood but a way of life, a community so tightly woven and warmly embracing that longtime residents speak of it with an affection usually reserved for small towns or childhood homes.

There is a particular quality to the light in the northern reaches of Ben Yehuda Street—a luminosity that speaks of proximity to water, of salt air drifting inland, of the vast Mediterranean presence that shapes everything about life on this coast. At 191A, where a new residential project is set to rise, that light will pour through windows positioned just three hundred meters from the sea itself.

Some locations in Tel Aviv carry an almost mythic resonance—addresses that longtime residents speak of with a mixture of reverence and longing, places where the city's layered history and vibrant present seem to concentrate into something approaching perfection. Shefer Street belongs to this rarefied category, and numbers 13-15 occupy perhaps the most remarkable position on a remarkable street.

There are addresses that simply state a location, and then there are addresses that tell a story. Jabotinsky 101 belongs emphatically to the latter category—a site where the currents of Tel Aviv's past and present meet, swirl together, and create something that captures the essence of this impossible, irresistible city.

There are streets in Tel Aviv that announce themselves boldly—arterial roads humming with commerce and commotion, boulevards lined with cafés spilling onto sidewalks, avenues where the city's ceaseless energy finds its fullest expression. And then there are streets like Minz, tucked into the Hadar Yosef neighborhood, where the rhythm slows just enough to let residents breathe.

There are streets in Tel Aviv that announce themselves boldly—arterial roads humming with commerce and commotion, boulevards lined with cafés spilling onto sidewalks, avenues where the city's ceaseless energy finds its fullest expression. And then there are streets like Minz, tucked into the Hadar Yosef neighborhood, where the rhythm slows just enough to let residents breathe.

Welcome. I'm delighted to present to you what I genuinely believe is one of the most exciting seafront opportunities on Israel's Mediterranean coast — a stunning new development right on Ashkelon's international marina.