A New Standard for Southern Living

In the heart of Israel's southern metropolis—a city celebrated as the nation's capital of opportunities—a bold new chapter in urban living is about to unfold.

On land steeped in local history, where the roar of football crowds once filled the air, a remarkable transformation is underway. The beloved old stadium grounds are giving way to something extraordinary: a sweeping residential community that will redefine what it means to call this city home.